From intelligent chatbots like ChatGPT to innovative platforms like COPY.AI and Motion that are changing the face of business, we bring you an overview of the top AI tools for 2024. Whether it’s content automation, streamlining your company’s project management, or providing flawless customer support, these tools are designed to boost your productivity and keep you at the forefront of the dynamic digital landscape. Discover how these tools can transform your business model and open new opportunities for your company’s growth.
1. CHATGPT – PREPARATION OF DOCUMENTS, ANALYSES AND REPORTS
ChatGPT, developed by OpenAI based on the GPT-4.0 model, is a chatbot with the ability to interact in the form of dialogue and provide answers that appear surprisingly human. The tool uses large language models to predict the next word in a series of words and learns by reinforcement with feedback from humans to hone its ability to follow instructions and generate satisfying responses. In digital marketing, ChatGPT is a tool that provides marketers with indispensable assistance in their day-to-day tasks.
USING CHATGPT IN DIGITAL MARKETING
Content generation
ChatGPT can help with the quick and efficient creation of content that can be personalized depending on the target audience while maintaining authenticity and relevance.
Customer support
Implementing ChatGPT into website chatbots can improve customer support by providing fast and accurate answers to customer questions 24/7.
Advertising campaigns
ChatGPT can help with the creation and testing of ad copy for Pay-Per-Click campaigns, increasing their effectiveness and ROI.
SEO
ChatGPT is also used to generate content ideas for social media. It is a powerful tool that can improve SEO on multiple levels, from the topic of the content to the technical aspects of the site.
Email marketing automation
ChatGPT can be leveraged to create personalized and creative email campaigns, leading us to higher engagement and conversions.
2. COPY.AI – PREDEFINED TEXTS FOR YOUR COMMUNICATION IN THE STYLE YOU CHOOSE
COPY.ai is a revolutionary tool powered by artificial intelligence that allows you to easily generate diverse content with your own tone of voice in mind. It offers a wide range of tools and services to automate and optimize marketing and sales processes.
BENEFITS OF USING COPY.AI
Unlimited content creation possibilities
Copy AI includes over 90 templates and content creation tools, rivaling most other AI writing tools. Within Copy.ai, you can create all kinds of content including content plans, Instagram post captions, social media post text, e-commerce product descriptions, emails, online ads, and much more. It can also be used to create long texts or blog posts.
Tone of voice
One of the most notable features of Copy.ai is its ability to adapt content to a specific tone of voice. An article focused on knowledge can be written in a professional tone, while content for social media can be persuasive.
Brand Voice
Brand Voice is a feature that allows you to define a distinctive tone and communication style for a brand. Creating a Brand Voice is easy – just input brand information and then use it to generate content. With the help of Brand Voice, Copy.ai guarantees that all generated texts will be in line with the chosen brand, ensuring a uniform tone of brand communication and consistency across all platforms.
3. MOTION (USEMOTION) – AUTOMATION OF COMPANY PROCESSES
Motion is a comprehensive tool for automating project management, meetings and appointments. It allows users to optimize the day, manage tasks and calendar with the help of implemented artificial intelligence. Motion is a system for creating and managing tasks, creating project work plans and managing projects. It is powered by artificial intelligence to automatically schedule tasks into calendars, it can also create proposals based on previously created calendars.
BENEFITS OF USING MOTION
Automatic scheduling
Motion’s automatic scheduling is one of the most prominent features that enables efficient calendar and task management. Using algorithms and artificial intelligence, Motion automatically assigns task attributes to calendars, including priorities, deadlines, and events, making the user more productive and reducing scheduling stress. This feature not only simplifies scheduling, but also ensures that tasks are matched to the daily schedule. Automated scheduling in Motion makes task and time management easier and more efficient.
Project management
Motion provides a robust project management tool for small teams with a variety of view modes, making project collaboration easier. It allows for better time blocking with others and scheduling your own time.
Booking meetings
The appointment booking function in Motion allows flexible scheduling and adaptation to individual needs. This comprehensive tool makes it easy to book appointments with external clients and adapts through AI algorithms. With this feature, settings and attributes are automatically adjusted according to your preferences, such as working hours and habits. This ensures that Motion recommends the best times to get the job done. It also allows you to connect to Google or Microsoft calendars.
4. CAPTIONS.AI – VIDEO CONTENT CREATION
Captions is an application using artificial intelligence to create videos. This invaluable tool allows content creators and marketers to produce content with minimal effort. With its functionalities such as video compression, video editing, captioning, subtitling, AI music creation and more, Captions automates video content.
5. ELEVENLABS.IO – VOICE CONTENT IN ANY LANGUAGE
ElevenLabs is in the business of deploying voice AI whose mission is to make content universally available in any language and voice. ElevenLabs creates the most realistic, versatile and contextually intelligible AI audio, supporting 29 languages with 120 different voice accents. ElevenLabs is an advanced text-to-speech tool, so it makes it easy to give text a voice. In addition to creating a voice track, ElevenLabs also allows you to edit the created voices or audio clips.
6. BEACONS.AI – CONTENT AUTOMATION, WEBSITE, E-SHOP, NEWS + NEWSLETTRING
Beacons.ai is an innovative platform that harnesses the power of artificial intelligence to facilitate seamless website development, e-commerce, web management, and even a complete redesign of email systems. This tool helps content creators improve their online presence and business operations.
BEACONS FEATURES
Link in bio – With a multi-purpose bio link, creators have the ability to consolidate all of their core links and social media platforms into one link, making it easier to access for their fan base.
Website creation – Beacons.ai provides creators with the tools to build websites without the need for coding knowledge or a dedicated design team.
Email Marketing – Allows creators to create and send emails to their fans to build a stronger community.
Invoicing – Makes it easier to manage finances and handle payments.
7. MANYCHAT – FULLY AUTOMATED CHAT WITH YOUR CUSTOMERS
ManyChat is a comprehensive platform that helps with sales and marketing activities using chatbot technology. It is a suitable tool for companies that are interested in fully automated interactions with clients. ManyChat makes it easy to set up automated messaging via web chat, email, Facebook Messenger, Instagram or SMS. ManyChat is a powerful tool for businesses that want to interact with their audience in a conversational and efficient way.
BENEFITS OF USING MANYCHAT
- Quickly reach users and higher audience engagement rates.
- Ability to create chatbots using pre-made templates and a simple visual tool.
- Tracking and analysing the effectiveness of chatbots.
- Grow brand awareness.
- Providing customer support.
- Integration of ManyChat with other platforms (Shopify, Zapier,…).
8. TOP AI TOOLS AND WHY IS IT ADVANTAGEOUS TO USE THEM
The use of AI tools in marketing brings many benefits that make companies more efficient and effective in their advertising campaigns. It’s not about creating illogical content, it’s about preparing relevant background information and looking at multiple options from an effective perspective. AI tools also help us work effectively with the level of employees, a junior will become a mid and senior employee faster thanks to AI, as AI will make their path to growth very effective. We hope that today’s overview of top AI tools has helped you to get a grasp on the topic and implement them in your companies.
Founder of UPVISION Digital agency
