Meta offers its users to verify their account on Facebook and Instagram. Account verification can now be purchased. What do you get with purchase, how much does it cost and what are its conditions?
Verification on social networks is a long-term phenomenon. Recently, has this topic became much more discussed. Meta decided to charge users for part of their services. The charge refers to the verified account from which the benefits originate. According to their words, they want to keep their networks partly available to everyone.However, they decided to create a kind of „premium package“ that includes verification and various benefits.
Account verification as a sign of luxury
Until recently, it was almost impossible to get verified on Meta social networks. Only account with hundreds of thousands followers were able to get verification. It was simply a mark of relevance and luxury. It expressed that the owner of the account is publicly known person with a huge reach. It was also connected to a certain level of social responsibility.
The summer of 2023 changed the dynamics of social networks
During this period, Meta launched the option to purchase profile verification. This move has caused deep discussions. The verification lost its exclusivity and seriousness, but at the same time it offers enterpreneurs, influencers or companies to verify their account and make it more secure and relevant.
In this article, we will talk about benefits, conditions and instructions that you need to complete before purchase.
Conditions and costs of Facebook and Instagram account verification
Verifications are purchased separately
Despite the fact that Meta owns both FB and IG, you need to purchase verification for each social network separately. (If you buy FB verification, it will be visible in Meesenger as well.)
- Meta verified on Facebook
Price: 14.99 USD (16.99€) for iOS and Android
- it is paid through Meta Pay, which is available in the AppStore and GooglePlay
- there is a discount when you purchase online on web: 11.99 USD/per month
- The subscription is verified every month, and if you want to cancel it, you must do so 24 hours before the repeated payment.
2. Meta verified on Instagram
Price: 14.99 USD (16.99€) for iOS and Android
- it is paid through Meta Pay, which is available in the AppStore and GooglePlay
- there is a discount when you purchase online: 11.99 USD/per month
- The subscription is verified every month, and if you want to cancel it, you must do so 24 hours before the repeated payment.
Verification request requirements:
- you must be at least 18 years old
- you have to have a public or private profile that has complete settings: name and profile picture
- you have to have two-step verification
- you have to have a valid ID
- you have to agree with the rules of Meta
- after verification, the profile name, username, date of birth or profile photo cannot be changed normally. In case of changes, you have to go through the verification process again.
What do you get by verifying?
- Increased account security, better support and unique stickers that are only available for subscribers.
- Confirmation of exclusivity of your account. Verified users are better protected against identity theft with proactive account monitoring.
- Increased reach and visibility in search, comments, recommendations.
How to verify Instagram account?
In the „Business tools and settings“ you choose „Request verification“. You have to fill out the form and then Instagram confirms or rejects your request for verification.
There is almost identical questionnaire on Facebook that must be filled out. You can find it in the „Help Center“ in your profile. Here you will come across an article that directly links you to the questionnaire. The requirenments found in it are the same as in the case of Instagram.
What do we think about verification?
Account verification can bring you a benefit in the form of account security. At the same time, your profile will become more visible and your posts or comments will be prioritized by the alhorithm over accounts that are not paid. Verification can help your stategy, but it is not a step that will ensure your long-term and sustainable success. It is important that your account is active – interact, share, like!
Are you interested in marketing, digitalization or IT? Contact us, we will be glad to advise you and come up with strategy that will move your business forward.
Founder of UPVISION Digital agency
